Find the Perfect Plan for Your Business. Choose a Plan That is Right for Your Business

Digital Transformation is a buzzword nowadays, but it’s not exactly true for every company especially SMEs in Africa. It is true that businesses are transforming, but there is huge chasm between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities.Many businesses are lagging behind because marketing agencies and consultants have not explained very well benefits and processes that business managers, corporate executives and entrepreneurs need to understand about Digital Transformation. According to a publication in Harvard Business Review private consumption in Africa rose from $860 billion in 2008 to $1.4 trillion in 2015 — significantly higher than that of India, which has a similar population size. The report forecasts that it could reach $2.1 trillion by 2025.

We believe that the sky is the limit in Africa’s digital transformation if corporate executives, entrepreneurs, startups, SMEs and investors will seize the opportunity to learn more about the financial benefits of digitization and embrace the change. Below, find the tools that will help you transform your digital marketing strategy:

Complete Omnichannel Marketing Package      $3,000 - $12,000                                 

Omnichannel is when a company’s marketing team recognizes that different customers will use different channels to make purchasing decisions. Also, they analyzed data and find out these customers will purchase in different ways using multiple devices and routes to complete the transaction. Capturing your consumers in the way that works for them means being prepared across all marketing channels, in other words, having an omnichannel presence to get your best customers to order. This is the mother of all digital marketing.

Web Development & AI Messaging               $799 - $10,000

Times have changed for companies to demand that websites are built in such an interactive way, customers can communicate with chatbots while your sales team is sleeping, reply to emails while your marketing team is attending a conference, capture important contact information from your social media followers.

Consumers no longer have to visit a store to see products or order services; they don’t have to call and wait hours to speak to customer service personnel - they can simply visit a website to get all the information they are looking for in advance. Currently, websites are designed with AI chatbots features integrated to support marketing and sales conversations. Consumers are visiting websites for more information, they are looking to act - they want to make educated purchases, get updates on their orders and get easy, fast solutions to their issues. This is why AI Chatbot is changing the game and helping businesses increase sales.

Google’s (SEO)         $2000 - $5000

(SEO) stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Most companies spend a lot of time thinking about Search Engine Optimization, or (SEO). This is true because what cannot be measured cannot be managed. If you don’t have a website, how do you digitally measure all the important data coming to your company’s website?

Quality content is the number one driver of your (SEO) rankings on google search and there is no substitute for great content. Quality content created specifically for your intended customers will increase your website traffic, improves your site's authority and relevance. No matter what your situation is, if you have a website, (SEO) is important. Whether your business is new or old, struggling or successful, small or large, (SEO) is crucial to your online success.

Search Engine Marketing (SEM)       $650 + 10% of Total (PPC)

Search Engine Marketing (SEM) better known as Pay-per-click (PPC) Services is the heart and soul of any new website but how to find the right keywords to match what your audience are searching for online, requires research and experience. The main difference between (SEM) vs. (SEO) is that (SEM) is a paid strategy and (SEO) is an organic strategy.

(SEM) is a very effective way for small businesses to reach their target audience, generate new customers, increase revenues, and trim acquisition costs. (SEM) is a form of advertising that targets people when they’re searching for something in a search engine like Google. It’s an effective way to target potential customers and guide them to your website. Because (SEM) is so scalable, it’s always the perfect size for small businesses. It grows as you grow your business.

Conversion rate optimization (CRO)     $1900 - $5000

Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. This is the key to the future of every website and that’s why you need mobile browsing experience for your visitors.

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business.  Conversion rate optimization is the process of increasing the percentage of website visitors that convert on your site. For instance, if you have a 25 percent conversion rate, that means 25 percent of people who visit your website actually convert.

Content Marketing         $690 - $3000

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. For example, the best bloggers find their way into a conversation with their targeted readers and audience.

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it. Content marketing, directly and indirectly, drives significantly more people to your product pages. Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers. It is the best tool for social media traction, engaging with your followers.