Why are African entrepreneurs failing?

Questions & AnswersCategory: QuestionsWhy are African entrepreneurs failing?
NANA asked 11 months ago

African businesses are failing because the ground work in marketing especially Digital Marketing is not done well. Marketing is a complicated function of a business and currently digital marketing is helping SMEs around the World to compete very efficiently. It involves targeting customers, product designing, pricing, promoting, and ominichannel social media presence.